Indoor applications shine with 600-1,200 nits, creating vibrant images without glare. Outdoor spaces require 5,000+ nits to maintain clarity even under direct sunlight.
Outdoor spaces require 5,000+ nits to maintain clarity even in direct sunlight.

What makes an Led display much more than a technological device? The people behind each project. In 2018, LED MASTER defined a clear mission: to turn every pixel into an opportunity to create impact. Our multidisciplinary team brings this vision to life every day. We've built an ecosystem where technology and human talent enhance each other. The strategic vision of Alejandro Amortegui, partner and General Director for Colombia, and the technical knowledge of Silvio Zuluaga have been fundamental in conquering highly complex projects. Angela Cinturia, our marketing director, discovered her passion for visual technology when she met Silvio during a trade show in Italy in 2003. Today she leads our communication strategies and has been a key architect of our brand identity. But the magic happens when all our areas work in perfect synchrony:

• Our sales team doesn't just sell products – they advise and build lasting relationships based on trust and tangible results.
• Our logistics department orchestrates precise movements to ensure every component arrives on time. The production and installation specialists transform metal structures and Led modules into visual experiences that captivate audiences, consistently exceeding industry standards.
• Our technical service team, our backbone, ensures that each installation functions perfectly for years, with immediate support when needed.

Together, we don't just distribute technology – we create visual experiences that transform spaces and connect audiences with brands.

Nike's flagship store on Fifth Avenue has implemented Led displays that transform the customer experience:

• 6 floors of integrated digital experiences
• Interactive product showcase
• Seamless integration between architecture and digital technology

As Keh (2022) notes in his coverage of the launch: «Nike has transformed the traditional store concept into an experiential destination where digital technology and physical products coexist perfectly.»"