Our Task
Create a stunning video wall installation for a global sportswear brand's flagship store opening in Shanghai. The display needed to deliver crystal-clear imagery for customers viewing from close distances (as near as 2 meters) while seamlessly integrating with the store's premium architectural design.
The project had an aggressive timeline – installation needed to be completed within 2 weeks to coincide with the store's grand opening event.
Client Overview
One of the world's leading sportswear brands opening their largest flagship store in Asia. The Shanghai location would serve as a showcase for their brand experience, featuring interactive technology and immersive visual displays throughout the 3-floor retail space.
8×4m
Display Size
P1.9
Pixel Pitch
2 Weeks
Installation Time
7680Hz
Refresh Rate
Our Solution
Display Technology
We specified P1.9 fine pitch LED panels to ensure perfect image quality at close viewing distances:
- 8m × 4m seamless video wall (4,211 × 2,106 pixels)
- P1.9 pixel pitch for crisp detail at 2m+ viewing distance
- 1000 nits brightness calibrated for indoor retail environment
- Front-service design for easy maintenance access
Integration & Content
Our team worked closely with the brand's creative agency to ensure the display seamlessly integrated with their content strategy:
- Custom mounting solution that preserved store architecture
- Integration with store's music and lighting systems
- Training for store staff on content management
- Remote monitoring setup for proactive support
Results
The installation was completed 3 days ahead of schedule. The video wall became an instant Instagram hotspot, with thousands of customer photos shared during the opening week. The brand has since commissioned similar installations in 5 additional flagship locations.
