Our Task
Design and install a network of 15 digital billboards along major highways in Brazil. The displays needed to withstand extreme weather conditions including intense sun, heavy rain, and high humidity while maintaining 24/7 visibility for passing traffic.
Key requirements included remote content management, automatic brightness adjustment, and integration with the client's advertising scheduling system.
Client Overview
A leading outdoor advertising company in Brazil looking to modernize their billboard network with digital displays. They needed a reliable partner who could deliver high-brightness solutions capable of competing with Brazil's intense sunlight while providing the durability for year-round outdoor operation.
15
Billboards
12×6m
Each Display
8000
Nits Brightness
IP65
Protection
Our Solution
Display Specifications
We designed custom P6 outdoor fixed LED displays with the following features:
- 8000 nits brightness for excellent visibility in direct sunlight
- IP65 rating for complete dust and water protection
- Advanced thermal management system for tropical climates
- Lightning protection and surge suppression built-in
Installation & Infrastructure
Each billboard required custom-engineered steel structures rated for local wind loads up to 150km/h. We coordinated with local contractors for foundation work and electrical connections.
Content Management
Implemented a centralized cloud-based control system allowing:
- Remote content scheduling across all 15 locations
- Real-time monitoring of display health and performance
- Automatic brightness adjustment based on ambient light
- Integration with client's ad booking platform via API
Results
The network has been operational for 18 months with 99.8% uptime. The client reports a 40% increase in ad revenue compared to their previous static billboards. All displays have withstood two rainy seasons without any weather-related issues.
